For 20 years, Trevor Rowley has worked
as an optician in York. Less than five years ago, he put into motion a
long-standing idea to build a mail-order contact lens business. "It should be
easy to order lenses and supplies," says Rowley. "People should not have to
contend with an errand they could easily do from home." He began offering his
services through a catalogue and a free phone number, and gained a good deal of
notice and sales. Two years ago, Rowley began Google keyword-search advertising.
The result of steady growth and persistent vision, Postoptics today claims 80%
of the mail order and online contact lens business in the UK. Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy acces A. (A) Because he recognized the commercial potential of online advertising. B. (B) Because he brought into effect his idea to build a mail-order business. C. (C) Because he has the lion’s share of the online contact lens business in the UK. D. (D) Because his company provides customers easy access to their orders and to staff. 我来回答: 提交
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