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[填空题]Advertisers can use{{U}} (36) {{/U}}media, or means, to deliver their sales messages. The{{U}} (37) {{/U}}media are newspapers, magazines, television, radio, direct mail, outdoor{{U}} (38) {{/U}}, and point-of-sale or point-of-purchase advertising. Which single medium or{{U}} (39) {{/U}}of media is used depends on the product, the market area in which the company{{U}} (40) {{/U}}, the income group to which the product appeals, and other{{U}} (41) {{/U}}.
Newspapers are the oldest{{U}} (42) {{/U}}medium in the United States. The newspaper, with its fresh stream of news and features,{{U}} (43) {{/U}}a high degree of reader interest every day.{{U}} (44) {{/U}}as much as for the editorial content. They use the retail ads as shopping guides.{{U}} (45) {{/U}}. Newspapers are useful for both local and national advertising.{{U}} (46) {{/U}}.Mass-circulation magazines, such as Time, Newsweek, Playboy, and Reader’s Digest, reach millions of readers and are used mainly b