The most noticeable trend among
today’s media companies is vertical integration--an attempt to control several
related aspects of the media business at once, each part helping the other.
Besides publishing magazines and books, Time Warner, for example, owns Home Box
office (HBO), Warner movie studios, various cable TV systems throughout the
United States and CNN as well. The Japanese company Matsushita owns MCA Records
and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about
acquisitions. The media are buying and selling each other in unprecedented
numbers and forming media groups to position themselves in the marketplace to
maintain and increase their profits. In 1986, the first time a broadcast network
had been sold, two networks were sold that year--ABC and NBC.
A. They both belong to Rupert Murdoch. B. They are both big American media corporations. C. They are both outlets of differing viewpoints and innovative ideas. D. They both own several different but related media businesses.
更多"The most noticeable trend among
t"的相关试题:
[单项选择]
The most noticeable trend among
today’s media companies is vertical integration--an attempt to control several
related aspects of the media business at once, each part helping the other.
Besides publishing magazines and books, Time Warner, for example, owns Home Box
office (HBO), Warner movie studios, various cable TV systems throughout the
United States and CNN as well. The Japanese company Matsushita owns MCA Records
and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about
acquisitions. The media are buying and selling each other in unprecedented
numbers and forming media groups to position themselves in the marketplace to
maintain and increase their profits. In 1986, the first time a broadcast network
had been sold, two networks were sold that year--ABC and NBC.
A. They used to sell and buy each other in great numbers. B. They are trading each other in greater numbers today. C. They used to be controlled by two networks--ABC and NB C. They have stopped the trend of acquisitions in the 1990s.
[单项选择] Passage Four
The most noticeable trend among today’s media
companies is vertical integration—an attempt to control several related aspects
of the media business at once, each part helping the other. Besides publishing
magazines and books, Time Warner, for example, owns Home Box Office (HBO),
Warner movie studios, various cable TV systems throughout the United States and
CNN as well. The Japanese company Matsushita owns MCA Records and Universal
Studios and manufactures broadcast production equipment. To
describe the financial status of today’s media is also to talk about
acquisitions (并购). The media are buying and selling each other in unprecedented
numbers and forming media groups to position themselves in the marketplace to
maintain and increase their profits. In 1986, the first time a broadcast network
had been sold, two networks were sol A. They both belong to Rupert Murdoch. B. They are both big American media corporations. C. They both own several different but related media businesses. D. They are both outlets of differing viewpoints and innovative ideas.
[单项选择] Passage Five
The most noticeable trend among today’s
media companies is vertical integration—an attempt to control several related
aspects of the media business at once, each part helping the other. Besides
publishing magazines and books, Time Warner, for example, owns Home Box Office
(HBO), Warner movie studios, various cable TV systems throughout the United
States and CNN as well. The Japanese company Matsushita owns MCA Records and
Universal Studios, and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about
acquisitions. The media are buying and selling each other in unprecedented
numbers, and forming media groups to position themselves in the marketplace to
maintain and increase their profits. In 1986, the first time a broadcast network
had been sold, two networks were sold A. They both belong to Rupert Murdoch. B. They are both big American media corporations. C. They are both outlets of differing viewpoints and innovative ideas. D. They both own several different but related media businesses.
[填空题]Among the most popular books being written today are those which are usually classified as science fiction. It is a broad type of fiction that often involves (36) based on current or future science or (37) . Science fiction is found in books, art, television, films, games, theater, and other media. Hundreds of (38) are published every year and read by all kinds of people. (39) , some of the most successful films of recent years have been based on science fiction stories. Most of the (40) of science fiction, however, have been written within the last one hundred years. Books by writers, such as Jules Verne and H. G. Wells, to (41) just two well-known authors, have been translated into many languages. Modem science fiction writers don’t write about men from Mars of space (42) stories. It is often thought that science fiction is a fairly new development in (43) , but its origin can be found in books written hundreds o
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