[填空题]
·Read the extract below about advertising.
·For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.

{{B}}Is More Advertising Needed{{/B}}
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But{{U}} (31) {{/U}}comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is{{U}} (32) {{/U}}longer true. When America’s big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand.{{U}} (33) {{/U}}that those audiences might be as low as one-third of households, other ways of promoting a brand have{{U}} (34) {{/U}}more competitive. Mor

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[填空题]
·Read the extract below about advertising.
·For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.

{{B}}Is More Advertising Needed{{/B}}
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But{{U}} (31) {{/U}}comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is{{U}} (32) {{/U}}longer true. When America’s big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand.{{U}} (33) {{/U}}that those audiences might be as low as one-third of households, other ways of promoting a brand have{{U}} (34) {{/U}}more competitive. Mor

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[单项选择]
· Read the extract below about customs procedure.
· Choose the correct word to fill each gap, from A, B, or C on the opposite page.
· For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.

{{B}}Customs Procedure{{/B}}
All goods to be imported whether or not subject{{U}} (29) {{/U}}import duties must be declared to the Customs in{{U}} (30) {{/U}}on prescribed forms (Customs Form No. 1). All declaration{{U}} (31) {{/U}}indicate a full and true account{{U}} (32) {{/U}}the number and description of packages, as well as the description, value, weight and measure of quantity of{{U}} (33) {{/U}}such goods. The goods shall be examined by proper customs officers as and{{U}} (34) {{/U}}necessary.
All goods imported{{U}} (35) {{/U}}Malay

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