[简答题]

A consumer walks into a store. He stands in front of hundreds of boxes of laundry detergent. He chooses one brand, pays for it, and leaves. Why does he pick that specific kind of soap Is it truly better than the others Probably not. These days, many products are nearly identical to each other in quality and price. If products are almost the same, what makes consumers buy one brand instead of another (61) Although we might not like to admit it, commercials on television and advertisements in magazines probably influence us much more than we think they do.
Advertising informs consumers about new products available on the market. It gives us information about everything from shampoo to toothpaste to computers and cars. But there is one serious problem with this. The “information” is actually very often “misinformation.” It tells us the products’ benefits but hides their disadvantages. (62) Advertising not only leads us to buy things t

[单项选择]Passage 1 When a consumer finds that something he or she bought is faulty or in some other way does not live up to what the producer says for it, the first step is to present the warranty, or any other records that might help, at the store of buying. In most cases, this action will produce results. However, if it does not, there are various means the consumer may use to gain satisfaction. A simple and common method used by many consumers is to complain directly to the store manager. In general, the “higher up” the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumers favour taking it as true that he or she has a just right. Consumers should complain in person whenever possible, but if they cannot get to the place of buying, it is acceptable to phone or write the complaint in a letter. Complaining is usually most effective when it is done politely but firmly and especially when the consumer ca
A. complain personally to the manager
B. show something provable in written form to the store
C. threaten to take the matter to court
D. write a firm letter of complaint to the store

[单项选择]When a consumer finds that something he or she bought is faulty or in some other way does not live up to what the producer says for it, the first step is to present the warranty, or any other records that might help, at the store of buying. In most cases, this action will produce results. However, if it does not, there are various means the consumer may use to gain satisfaction.
A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer’s favour taking it as true that he or she has a just right.
Consumers should complain in person whenever possible, but if they cannot get to the place of buying, it is acceptable to phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly and especially when the consumer can
A. complain personally to the manager
B. show something provable in written form to the store
C. threaten to take the matter to court
D. write a firm letter of complaint to the store