[单项选择]Man: I’m really exhausted. But I don’t want to miss the film that comes on at 11.
Woman: If I were you, I’d skip it. We both have to get up early tomorrow. And anyway, I’ve heard it isn’t that exciting.
Question: What does the woman mean
A. The man should stay up and watch the program.
B. The man should read something exciting instead.
C. The man should go to bed at eleven.
D. The man should give up watching the movi

[填空题]

They are lazy and don’t really want to ______.

[单项选择]

What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their ac
A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict

[单项选择]
What happens when you combine product design virtuosity, high-powered market research techniques, and copious customer data Too often, the result is gadgets that suffer from "feature creep" or the return of billions of dollars’ worth of merchandise by customers who wanted something different at all. That kind of waste is bad enough in normal times. but in a downturn it can take a fearsome toll.
The trouble is that most customer-preference rating tools used in product development today are blunt instruments, primarily because customers have a hard time articulating their desires. Asked to rate a long list of product attributes on a scale of 1 (completely unimportant) to 10 (extremely important), customers are apt to say they want many or even most of them. To crack that problem, companies need a way to help customers sharpen the distinction between "nice to have" and "gotta have".
Some com
A. market research is a waste of money.
B. market research must not be used during an economic recession.
C. market research doesn’t necessarily help companies make products that can meet customers’ need.
D. customers are too hard to please.

[单项选择]
What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could ra
A. Because they don’t believe the surveys done by the marketers can lead to the truth.
B. Because they are asked by the marketers to find a direct way to read the consumers’ thoughts.
C. Because they want to find out how the ads influence people’s brain activity and emotional responses etc.
D. Because they expect that their experiments can basically alter the marketing strategies of products.

[单项选择]What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how firms develop and market new products.<
A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict

[简答题]If you really want to save time in washing your clothes, the author would probably suggest you ______.