[填空题]A significant number of consumers are willing to spend more on their monthly utility bills to purchase power from______.

[单项选择]Today’s low gasoline prices make consumers willing to indulge their preference for larger cars, which consume greater amounts of gasoline as fuel. So United States automakers are unwilling to pursue the development of new fuelefficient technologies aggressively. The particular reluctance of the United States automobile industry to do, so, however, could threaten the industry’s future.
Which of the following, if true, would provide the most support for the claim above about the future of the United States automobile industry
A. A prototype fuel-efficient vehicle, built five years ago, achieves a very high 81 miles per gallon on the highway and 63 in the city, but its materials are relatively costly.
B. Small cars sold by manufacturers in the United States are more fuel efficient now than before the sudden jump in oil prices in 1973.
C. Automakers elsewhere in the world have slowed the introduction of fuel-efficient technologies but have pressed ahead with research and development of them in preparation for a predicted rise in world oil prices.
D. There are many technological opportunities for reducing the waste of energy in cars and light trucks through weight, aerodynamic drag, and braking friction.
E. (E) The promotion of mass transit over automobiles as an alternative mode of transportation has encountered consumer resistance that is due in part to the failure of mass transit to accommodate the wide dispersal of points of origin and destinations for trips.

[填空题]A decreasing number of today’s workers are willing to work in the same field,______(更别说在同一家公司了).

[填空题]Emotions are significant for man’s survival and adaptation because they are______ for the social feeling of agreement by which society is maintained.

[填空题]willing

[填空题]Target consumers of today’s merchants are usually people who spend most of their time in the living room.

[单项选择]Amid weak job and housing markets, consumers are saving more and spending less than they have in decades, and industry Professionals expect that trend to continue. Consumers saved 6.4 percent of their after-tax income in June. Before the recession, the rate was 1 to 2 percent for many years. In June, consumer spending and personal incomes were essentially flat compared with May, suggesting that the American economy, as dependent as it is on shoppers opening their wallets and purses, isn’t likely to rebound anytime soon.
On the bright side, the practices that consumers have adopted in response to the economic crisis ultimately could make them happier. New studies of consumption and happiness show, for instance, that people are happier when they spend money on experiences instead of material objects, when they relish what they plan to buy long before they buy it, and when they stop trying to outdo the Joneses.
If consumers end up sticking with their newfound spending habits
A. richer people feel happier and more satisfied
B. most consumers prefer leading brands like Armani
C. spending on vacations brings long-term happiness
D. people should curb their spending on material things

[单项选择]What was the significant change in Jenny’s life
[A] She became a public figure. [B] She made a successful speech.
[C] She had a terrible lesson. [D] She was hurt in the accident.

[单项选择]
What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could ra
A. Because they don’t believe the surveys done by the marketers can lead to the truth.
B. Because they are asked by the marketers to find a direct way to read the consumers’ thoughts.
C. Because they want to find out how the ads influence people’s brain activity and emotional responses etc.
D. Because they expect that their experiments can basically alter the marketing strategies of products.

[单项选择]What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how firms develop and market new products.<
A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict