更多"Marketing Information
0. Sales an"的相关试题:
[填空题] Marketing Information
0. Sales and marketing messages are illegal if they falsely advertise prices, CORRECT
00. performance capability, quality, or the other product characteristics, or deceive THE
34. the buyer in what any way. A Western Canadian electronics firm was convicted
35. recently of bait-and-switch selling (selling products with deceptive advertising).
36. This practice occurs when a company advertises at a very low price on a
37. product, but the customer has great many difficulty getting the special price.
38. Rather that, the company attempts to sell the customer a similar but
39. higher-priced product or offers a rain check that it will not be honored. This
40. tactic for attracting customers is a form of deceptive marketing. Furthermore,
41. sellers of services must also be cautious about how the language they use to
42. describe what they will do. Letters, reports, and proposals that they describe
43. services to be performed