[单项选择]Passage Three
Publicity offers several benefits. There are not costs for message time or space. An ad in prime-time television may cost $250,000 to $5,000,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women’s Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials duri
A. having no time costs
B. having attentiveness
C. having high credibility
D. having high profitability

[单项选择]Passage Three
Publicity offers several benefits. There are not costs for message time or space. An ad in prime-time television may cost $250,000 to $5,000,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women’s Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials duri
A. in a newspaper than in a women’s daily
B. in a newspaper than in a magazine
C. in an independent newspaper than in a dependent newspaper
D. in a magazine than in a local newspaper

[单项选择]
Publicity offers several benefits. There are no costs for message time or space. An ad in prime-time television may cost 500,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women’s Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials durin
A. having no costs
B. having attentiveness
C. having high credibility
D. having high profitability

[单项选择]Publicity offers several benefits. There are no costs for message time or space. An ad in prime time television may cost $250,000 to $500,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items.Which one of the following is NOT mentioned as an advantage of publicity
[A] No time costs.
[BI Attentiveness.
[C] High credibility.
[D] High profitability.