Passage 2
Success Story In 1993, American-born Henry Eastman got a call from a recruitment consultancy, inviting him to give up his successful marketing career in one insurance company to become the head of another. This new job was to work for an investment company called Brinscombe’s, who wanted him to create a brand new car insurance company. Despite the risks involved, Eastman agreed. A lot of young drivers in the 20 to 35 age range, especially the ones who have already had accidents, have difficulties in getting car insurance because most companies think that they are too big a risk. However, Eastman believes that there are no problems if their annual payments are large enough. He offered them insurance cover through television commercials and attracted many customers by giving out folders in which to keep their policies safe. His strategy was a good one. Within eight years, he had built the business into a national company with 500,000 customers and sales of£3
A. recruitment.
B. marketing.
C. investment.
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