If you think you can make the planet better by clever shopping, think again. You might make it worse.
You probably go shopping several times a month, providing yourself with lots of opportunities to express your opinions. If you are worried about the environment, you might buy organic food; if you want to help poor farmers, you can do your bit by buying Fairtrade products; or you can express a dislike of evil multinational companies and rampant globalization by buying only local produce. And the best bit is that shopping, unlike voting, is fun; so you can do good and enjoy yourself at the same time.
Sadly, it’s not that easy. (41) . People who want to make the world a better place cannot do so by shifting their shopping habits: transforming the planet requires duller disciplines, like politics.
Organic food, which is grown without man-made pesticides and fertilisers, is generally assumed to be more environmentally friendly than conventional i
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