A Recipe for Success Not many
companies can boast of having been in business for more than three and a half
centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. — the world’s
leading manufacturer of soy sauce — is well aware however that the company can’t
rest on its laurels if it’s to successfully meet the challenge posed by its
thousands of competitors globally. But Mogi — the first Japanese person to ever
earn an MBA from the Columbia Business School in 1961 — loves a
challenge. He learned American management methods through his
studies at Colombia, as well as practical marketing know-bow thanks to his
[单项选择] · Read the article below about a successful businessman. · For each
question (23 -28) below the article, choose the correct answer. · Mark one
letter (A, B or C) on your Answer Sheet.
{{B}}
PACKAGE HOLIDAY
SUCCESS{{/B}} Travel operator Joyflight is different from most of
its rivals. UK package holiday companies would love to have plenty of
repeat business. Instead, in an effort to attract trade, they are forced to
spend enormous sums on marketing -- but they are operating in a very competitive
market. So, although the big travel companies try hard to’ create attractive
brands, if you ask the customers delayed at airports, many aren’t even sure
which company they’ve booked with. Ask customers of Joyflight, however, and this
is probably their third or fourth holiday with the company.
[单项选择] ·Read the article below about a successful printing firm. ·Choose the
best word to fill each gap, from A, B, C or D on the opposite page. ·For each
question 19-33, mark one letter (A, B, C or D) on your Answer Sheet. ·There
is an example at the beginning (0).
{{B}}MULTICOPY
PRINTING
Martin Charlesworth pays a visit to discover the
secret of Success at a busy printing firm.{{/B}} From
designing and printing corporate brochures and business cards to photocopying
students’ essays it’s all in a day’s work for Multicopy Printing. The family-run
firm is one of the most successful printing, copyshop and design offices in the
region. Although it is a {{U}} (19) {{/U}} small company, i A. origins B. reasons C. bases D. causes
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