Why do some new products succeed, bring
millions of dollars to innovative companies, while others fail, often with great
losses7 The answer is not simple, and certainly we cannot say that "good"
products succeed while "bad" products fail. Many products that function well and
seem to meet consumer needs have fallen by the wayside. Sometimes, virtually
identical products exist in the market at the same time with one emerging as
profitable while the other fails. Mc. Neal Laboratories’ Tylenol has become
successful as an aspirin substitute, yet Bristol Meyers entered the test market
at about the same time with Neotrend, also a substitute for aspirin which
quickly failed. The nature of the product is a factor in its success or failure, but the important point is that they should aim at meeting the customer’s need, and the introduc A. They are names of two drug manufactures. B. They are probably two new brands of medicine which serve as a substitute for aspirin. C. Tylenol is a drug manufacturer whereas Neotrend is a new substitute medicine for aspirin. D. They are probably the names of chemists who invented the new medicine. 更多"{{B}}Text 3{{/B}} Why d"的相关试题:我来回答: 提交
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