[填空题]

REFERENCES CANNOT ALWAYS BE TRUSTED BY

POTENTIAL EMPLOYERS

"Dull, but reliable, will make a good parent." So said a head teacher’s reference which was once sent for a s school-leaver. It amused me at the time, but said more about the referee than the candidate.
Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters.
On the other hand, there can also be positive bias. An employer who want to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of

[填空题]

"Dull, but reliable, will make a good parent." So said a head teacher’s reference which was once sent for a s school-leaver. It amused me at the time, but said more about the referee than the candidate.
Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters.
On the other hand, there can also be positive bias. An employer who want to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of

[填空题]REFERENCES CANNOT ALWAYS BE TRUSTED BY
POTENTIAL EMPLOYERS
’Dull, but reliable, will make a good parent’ - so said a head teacher’s reference which I was once sent for a school-leaver. (0) H
Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters.
On the other hand, there can also be positive bias. An employer who wants to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of care to both the employer to whom it is supplied and to the individual to whom it refers.
Most written references are unreliable because they are n

[单项选择]Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Burnt College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Burnt, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.
We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purcha
A. the potential buyers of its products
B. its new superfast laptop computers
C. what people want to buy
D. their products