[单项选择]

You ask how to start a business Here is an example.
David Dawson, a serious mountain climber, was dissatisfied with soft iron pitons (锥锤), the only ones he was able to buy. They lasted just one or two climbs, and Dawson wanted to replace them with "chrome-molys" (铬率合金), which were harder, stronger and longer-lasting. Some climbers made them for limited distribution among friends, but they were not commercially available. So Dawson started Dawson Equipment Ltd. , a purveyor (承办商) of climbing equipment, as a one-man enterprise in Burbank, California, in 1958. He had no plan, no management experience and no advertising. He worked in a shed using a hand forge purchased with $ 800 of capital borrowed from his mother.
What Dawson did have was a knowledge of the kind of equipment that he needed in his own climbs, and a sense that serious climbers would follow his lead. Currently Dawson Equipment is thriving and produces over 200 products.
Business oppor
A. they were too soft to bear the climber’s weight
B. they were the only pitons he could afford to buy
C. they coul not last long
D. they were made of iron

[单项选择]You ask how to start a business Here is an example.
David Dawson, a serious mountain climber, was dissatisfied with soft iron pitons (锥锤), the only ones he was able to buy. They lasted just one or two climbs, and Dawson wanted to replace them with "chrome-molys" (铬率合金), which were harder, stronger and longer-lasting. Some climbers made them for limited distribution among friends, but they were not commercially available. So Dawson started Dawson Equipment Ltd. , a purveyor (承办商) of climbing equipment, as a one-man enterprise in Burbank, California, in 1958. He had no plan, no management experience and no advertising. He worked in a shed using a hand forge purchased with $ 800 of capital borrowed from his mother.
What Dawson did have was a knowledge of the kind of equipment that he needed in his own climbs, and a sense that serious climbers would follow his lead. Currently Dawson Equipment is thriving and produces over 200 products.
Business opportunities are mere than am
A. they were too soft to bear the climber’s weight
B. they were the only pitons he could afford to buy
C. they coul not last long
D. they were made of iron

[单项选择]
Why you need to get your message across
Effective communication is all about conveying your messages to other people clearly and unambiguously. It’s also about receiving information that others are sending to you, with as little distortion as possible.
Doing this involves effort from both the sender of the message and the receiver. And it’s a process that can be fraught (充满) with error, with messages muddled by the sender, or misinterpreted by the recipient. When this isn’t detected, it can cause tremendous confusion, wasted effort and missed opportunity. In fact, communication is only successful when both the sender and the receiver understand the same information as a result of the communication. By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful, the thoughts and ideas that you actually send do not necessar
A. By using the simplest words and sentence structures in communication.
B. By reducing the frequency of problems in the communicating process.
C. By making vivid comparisons and giving as many examples as possible.
D. By providing the listeners as much background information as possible.