The right to pursue happiness is promised to Americans by the US Constitution, but no one seems quite sure which way happiness ran. It may be we are issued a hunting license but offered no game. Jonathan Swift conceived of happiness as "the state of being well-deceived", or of being "a fool among idiots", for Swift saw society as a land of false goals.
It is, of course, un-American to think in terms of false goals. We do, however, seem to be dedicated to the idea of buying our way to happiness. We shall all have made it to Heaven when we possess enough.
And at the same time the forces of American business are hugely dedicated to making us deliberately unhappy. Advertising is one of our major industries, and advertising exists not to satisfy desires but to create them—and to create them faster than anyone’s budget can satisfy them. For that matter, our whole economy is based on addicting us to greed. We are even told it is our patrio
A. The Pursuit of Happiness
B. The Right to Pursue Happiness
C. The False Goals of American People
D. The Misguiding Force of Advertising
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