更多"Marketing ManagementPlayboy’s princ"的相关试题:
[单项选择]Marketing Management
Playboy’s principal distritution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also sold other brands of men’s premium shoes. Play boy’s shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts.
Because producing high-quality men’s dress shoes demanded highly skilled labor and specialized facilities, Playboy’s entire product life had been manufactured at the company’s facility in Lynn, Massachusetts, through our most of the company’s history. As consumer preferences changed and fashion became more important in men’s shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboy’s quality and feature specifications yet could extend the brand’s franch
A. retailer sales and service with the area
B. retailer sales and service with the area and performing "preview"
C. displaying and explaining the company’s entire line to store customers
D. absorbing the cost of the promotion
[单项选择]
In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which include advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services such as financing, standardization and grading, and the related risks.
The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product -or what the market for the product is -bef
A. advertising
B. transportation
C. personal selling
D. selling products
[单项选择]As this business is done on principal-to-principal basis, we will not consider paying any commission.
A. 由于这笔生意是双方面对面成交的，我们将不付给任何佣金。
B. 这笔业务是双方直接成交的，我们不付给佣金。
C. 由于这笔业务是双方直接成交的，我们不考虑付给佣金。
D. 当这笔业务成交后，我们也不会考虑付任何佣金的。
[填空题] Marketing Information
Correct Sales and marketing messages are illegal if they falsely advertise prices,
the performance capability, quality, or the other product characteristics, or deceive
34 the buyer in what any way. A Western Canadian electronics firm was convicted
35 recently of bait-and-switch selling (selling products with deceptive advertising).
36 This practice occurs when a company advertises at a very low price on a
37 product, but the customer has great many difficulty getting the special price.
38 Rather that, the company attempts to sell the customer a similar but
39 higher-priced product or offers a rain check that it will not be honored. This
40 tactic for attracting customers is a form of deceptive marketing. Furthermore,
41 sellers of services must also be cautious about how the language they use to
42 describe what they will do. Letters, reports, and proposals that they des
