[单项选择]Passage Two
The strategic role of advertising in marketing programs varies by time, place, and company. Advertising is but one element of the promotional blend of advertising, personal selling, and sales promotions, and promotion is but one element of the marketing program. The potential cost and accomplishment of advertising must be weighed against the cost and benefits to be gained by focusing on other elements of the promotional or marketing program. Advertising can be most effective in a nation with well-developed advertising facilities and a market that responds to such stimulation.
Like any other strategic weapon, advertising should be used only when it can contribute economically and effectively to the attainment of corporate goals. Advertising is both potentially and actually a force enhancing economic development. Newspapers. magazines, television, and radio have all developed and flourished in large part because of the great sums of money suppli
A. international commercial law
B. international finance
C. international marketing management
D. international disputes

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[单项选择]Passage Two
The strategic role of advertising in marketing programs varies by time, place, and company. Advertising is but one element of the promotional blend of advertising, personal selling, and sales promotions, and promotion is but one element of the marketing program. The potential cost and accomplishment of advertising must be weighed against the cost and benefits to be gained by focusing on other elements of the promotional or marketing program. Advertising can be most effective in a nation with well-developed advertising facilities and a market that responds to such stimulation.
Like any other strategic weapon, advertising should be used only when it can contribute economically and effectively to the attainment of corporate goals. Advertising is both potentially and actually a force enhancing economic development. Newspapers. magazines, television, and radio have all developed and flourished in large part because of the great sums of money suppli
A. Advertising is most effective in developed countries.
B. Advertising is one of the elements of the promotional advertisings mixed with personnel selling and sales promotions.
C. Advertising is regarded as one of the strategic weapons.
D. Advertising has nothing to do with the other elements of promotional or marketing programs.

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Passage Two

Laziness is a sin—everybody knows that. We have probably all had lectures pointing out that laziness is immoral, that it is wasteful, and that lazy people will never amount to anything in life. But laziness can be more harmful than that, and it is often caused by more complex reasons than simple wish to avoid work. Some people who appear to be lazy are suffering from much more serious problems. They may be so distrustful of their fellow workers that they are unable to join in any group task for fear of ridicule or fear of having their ideas stolen. These people who seem lazy may be paralyzed by a fear of failure that prevents fruitful work. Or other sorts of fantasies may prevent work; some people are so busy planning, sometimes planning great deals or fantastic achievemens, that they are unable to deal with whateve
A. laziness is a moral sin
B. there are advantages and disadvantages in being lazy
C. laziness is the sign of deep-seated emotional problems
D. lazy people do more careful work

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[单项选择]Passage Two

When I was home in Britain on holiday last summer, I spent an evening looking at photos my father had taken when he stayed with us in Beijing in the spring of 1966. Of all these interesting scenes of the past, the one I exclaimed at was a photo of Chang An Jie at Tiananmen. The photo showed one car and two bicycles!
This made me reflect on the changes that have transformed Beijing since I came to the city 37 years ago. In those days, the bicycle was king. What sheer joy it was to cycle along with the hundreds (not thousands) of fellow pedallers (骑车人), never in fear of life and limb as one is now. I bought my first bike in 1963. It cost me 150 yuan--in those days three or four months’ salary for the average city dweller.
Such changes! Good or bad Today, cycling is hazardous but bikes are easily affordable. Gone are the old wo
A. To make a comparison between the past and the present.
B. To honor her father.
C. To criticize the past.
D. To criticize the present.

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