[填空题] The Marketing Week Awards
celebrating 20 years of excellence, will take place on March 3,1998 at the
(9) Hotel
□ Please reserve a table for (10) @ ￡ 1,120.00
or
□ Please reserve an individual place @ (11)
□ Please send me a Dinner Booking Form
Name:Kari Mahmood Job Title: (12)
Company: Apollo Address:23 Mercer Street,
Covent Garden, WC2H 9QB
Tel: 0171 674 2233 Fax: 0171 603 7884

[填空题] The Marketing Week Awards
celebrating 20 years of excellence, will take place on March 3,1998 at the
(9) Hotel
□ Please reserve a table for (10) @ ￡ 1,120.00
or
□ Please reserve an individual place @ (11)
□ Please send me a Dinner Booking Form
Name:Kari Mahmood Job Title: (12)
Company: Apollo Address:23 Mercer Street,
Covent Garden, WC2H 9QB
Tel: 0171 674 2233 Fax: 0171 603 7884

[填空题]The Marketing Week Awards
The ceremony will be held at (9)______ Hotel.
Please reserve an individual place at ￡(10)______
Please send me a (11)______ Form
Name: Kari Mahmood
Job Title: (12)______
Company: Apollo
Address: 23 Mercer Street,
Covent Garden, WC2H 9QB
Tel: 0171 674 2233 Fax: 0171 603 7884

[填空题] Marketing Information
Correct Sales and marketing messages are illegal if they falsely advertise prices,
the performance capability, quality, or the other product characteristics, or deceive
34 the buyer in what any way. A Western Canadian electronics firm was convicted
35 recently of bait-and-switch selling (selling products with deceptive advertising).
36 This practice occurs when a company advertises at a very low price on a
37 product, but the customer has great many difficulty getting the special price.
38 Rather that, the company attempts to sell the customer a similar but
39 higher-priced product or offers a rain check that it will not be honored. This
40 tactic for attracting customers is a form of deceptive marketing. Furthermore,
41 sellers of services must also be cautious about how the language they use to
42 describe what they will do. Letters, reports, and proposals that they des