[单项选择]

Passage Two

Every market activity is an investment in time, energy and money. Few companies would spend a large sum of money on, say, a purchase of capital equipment without a full investigation into why it is needed, the choices available, and the expected return on what has been spent. Yet every year the vast majority of companies invest a large amount of money in marketing actions without knowing what their financial worth to the company or likely return will be. By introducing the disciplines arising from market planning, a company should be able to ensure that the costs of marketing planning show a reasonable return and are calculated in the same way as all other business investments.
Many managers believe that the costs of marketing form an additional expense that has to be accepted in order to sell their goods. Whilst it is true that many companies use certain tools of marketing for this purpose, it is also tru
A. something which increases the cost of goods
B. helpful but not essential to a company’s success
C. less important than investment in production
D. an unnecessary extra business cost

[单项选择]

Every market activity is an investment in time, energy and money. Few companies would spend a large sum of money on, say, a purchase of capital equipment without a full investigation into why it is needed, the choices available, and the expected return on what has been spent. Yet every year the vast majority of companies invest a large amount of money in marketing actions without knowing what their financial worth to the company or likely return will be. By introducing the disciplines arising from market planning, a company should be able to ensure that the costs of marketing planning show a reasonable return and are calculated in the same way as all other business investments.
Many managers believe that the costs of marketing form an additional expense that has to be accepted in order to sell their goods. Whilst it is true that many companies use certain tools of marketing for this purpose, it is also tru
A. equals the amount spent on capital equipment
B. does not give a good return on the investment
C. is not based on an assessment of its potential value
D. is viewed by these companies as an important business investment

[单项选择]Passage Nine

Olympic Torches

Every two years, people around the world wait in anticipation as a torch-beating runner enters the Olympic arena and lights the cauldron. The symbolic lighting of the Olympic flame marks the beginning of another historic Olympic Games.
The opening ceremony is the end of a long journey for the Olympic torch. By the time it arrives in the stadium, it has traveled thousands of miles. It may have crossed oceans and deserts and traversed mountains. It may have been carried on planes, trains, bicycles, boats, and even dog sleds. And it will have passed through the hands of thousands of different people around the globe.
History of the Torch
Fire has always held great power for humans. It cooks our food, keeps us warm, and lights our way through the dark.
The ancient Greeks revered the power and fire. In Greek mythology, the god Prometheus stole fire from Zeus and
A. the Greek mythology about Prometheus
B. fire’s applications
C. the necessity of fire for humans
D. the Olympic torch

[单项选择]Passage Nine

Olympic Torches

Every two years, people around the world wait in anticipation as a torch-beating runner enters the Olympic arena and lights the cauldron. The symbolic lighting of the Olympic flame marks the beginning of another historic Olympic Games.
The opening ceremony is the end of a long journey for the Olympic torch. By the time it arrives in the stadium, it has traveled thousands of miles. It may have crossed oceans and deserts and traversed mountains. It may have been carried on planes, trains, bicycles, boats, and even dog sleds. And it will have passed through the hands of thousands of different people around the globe.
History of the Torch
Fire has always held great power for humans. It cooks our food, keeps us warm, and lights our way through the dark.
The ancient Greeks revered the power and fire. In Greek mythology, the god Prometheus stole fire from Zeus and gave it to
A. Athens citizens
B. the Greeks
C. association made up of athletes D. the Gods at Olympia

[简答题]The competition, which there is held every two years, is organized by the international

[单项选择]

The housing market has been for two years propping up consumers’ spirits while the rest of the economy lies exhausted on the floor, still trying to struggle to its feet. According to the National Association of Realtors, the national median existing-home price ended the year at $164,000, up 7.1 percent from 2001. That’s the strongest annual increase since 1980.
Although residential real estate activity makes up less than 8% of total U. S. GDP, a housing market like this one can make the difference between positive and negative growth. Most significantly, consumer spending is 66% of GDP, and the purchase of a new home tends to have an "umbrella effect" on the homeowner’s spending as he has to stock it with a washer/ dryer, a new big-screen TV, and maybe a swing set for the yard.
The main factor in housing’s continued strength is a classic economic example of zero-sum boom: the persistent weakness everywhere else. As t
A. Apprehensive
B. Reassured
C. Indignant
D. Annoyed