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[简答题]PassageFour
Questions46to50arebasedonthefollowingpassage.
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon―persuasivesalesmanship‖tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.
Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.
Thisconceptdoesnotsimplythatbusinessisbenevolent(慈善的)orthatconsumersatisfactionisgivenpriorityoverprofitinacompany.Therearealwaystwosidestoeverybusinesstransac
A. A.the practice of turning goods into money
B.making goods available for purchase
C.the customer-centered approach
D.a form of persuasive salesmanship