[单项选择]

Passage Two The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "no va", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dra A. an animal used in perfume for its smell B. a piece of fabric used both in perfume and at funerals C. a flower used in perfume for its fragrance and used for funerals D. an ornament used in perfume and at funerals 查看答案 更多"Passage Two The increase in global "的相关试题: [单项选择] Passage Two The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "no va", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dra A. Culture Is Very Important in Advertising B. Avoid Cultural Misunderstanding between Nations C. Overcome Cultural Shock in Different Countries D. Advertisements Reflect Various Life Styles 查看答案 [单项选择]The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically. Marketing blunders have also been made by food and beverage companies. One American food company’s friendly "Jolly Green Giant" ( A. Culture Is Very Important in Advertising B. Avoid Cultural Misunderstanding between Nations C. Overcome Cultural Sock in Different Countries D. Advertisements Reflect Various Life Styles 查看答案 [单项选择] {{B}}TEXT E{{/B}} Global warming means that US farms are likely to increase production of soybeans, cotton, sorghum and oranges during the coming decades, according to a new US government report. Farmers will also need less irrigation water and more pesticides because of slightly warmer temperature expected across the continental United States from carbon emissions, the Environmental Protection Agency report said. In the document, the Bush administration endorsed for the first time the widely held view of scientists that US greenhouse gas emissions will rise significantly over the next two decades due mostly to human activities. The White House had previously said there was not enough scientific evidence to blame oil refining, power plants and automobile emissions for global warming. The administration has rejected participating in the international Kyoto treaty to reduce greenhouse gases, saying a less costly an A. The increasing impact of global warming on US crops. B. The positive impact of global warming on US crops. C. The negative impact of global warming on US crops. D. The dual impact of global warming on US crops. 查看答案 [单项选择] Passage One The increase in leisure time, the higher standard of living, the availability of cars to a wider range of the population and, perhaps, a broadening of personal horizons have all contributed to a drastic change in the summer week-end habits of the British publiC. Now, on most Saturdays in the months loosely called summer, it is possible to see family saloons loaded with picnics and crammed to bursting with several generations of pleasure-bent Smiths’. Like competitors in some grossly disorganized rally, they nose their way through the neat drab streets of council estates, converging on the main roads, then crawl as best they can out into the open country and towards the coast. Congestion and the frustration of wasting precious time at the receiving end of someone else’s exhaust fumes gets the pursuit of enjoyment off to had start; tempersbecome frayed. Children, traditionally the target for fath A. there are too many careless drivers on the roads B. there are too many cars on the roads C. the cars are crowded D. the children are irritating 查看答案 [填空题]The passage is mainly about the increase of computer crimes in America and the difficulties in combating computer crimes. 查看答案 [单项选择]Passage Two Yet these global trends hide starkly different national and regional stories. Vittorio Colao, the boss of Vodafone, which operates or partially owns networks in 31 countries, argues that the farther south you go, the more people use their phones, even past the equator: where life is less organized, people need a tool, for example to rejig appointments. "Culture influences the lifestyle, and the lifestyle influences the way we communicate," he says. "lf you don’t leave your phone on in a meeting in Italy, you are likely to miss the next one." Other mundane factors also affect how phones are used. For instance, in countries where many people have holiday homes they are more likely to give out a mobile number, which then becomes the default where they can be reached, thus undermining the use of fixed-line phones. Technologies are always "both constructive and constructed by historical, social, and cultural contexts," writes Mizuko Ito, an anthropologist at A. they like to play electronic games B. they like to talk to their friends on the phone C. they can read novels on the phone D. they can communicate with their friends more conveniently 查看答案 我来回答: 提交 最新试题 ●    [单选题]绝缘斗臂车接地棒埋入深度应在( ）cm以上。 ●    [单选题]两台螺杆泵并联必须在泵的出口和进口加（ ），以防止介质倒流，使螺杆泵反转。 ●    [多选题]轻型无轨胶轮车驾驶室仪表有( ) ●    [判断题]在化工区内从事起重作业，必须遵守化工区内的其它各项安全规定； ●    [多选题]下面关于BGP的描述错误的是？ ●    [判断题]辅助变流器和主变流器一样,采用水冷方式进行冷却。( ) 网站地图 我要搜题网  版权所有  ©2024  湘ICP备18016427号   购买搜题卡查看答案 [会员特权] 开通VIP， 查看 全部题目答案 [会员特权] 享免全部广告特权 推荐91天 ¥36.8 ￥80元 31天 ¥20.8 ￥40元 365天 ¥88.8 ￥188元 请选择支付方式 微信支付 支付宝支付 点击支付即表示同意并接受了《购买须知》 立即支付 系统将自动为您注册账号 已有账号登录 找回账号密码 请使用微信扫码支付 订单号： 请不要关闭本页面，支付完成后请点击【支付完成】按钮 支付完成 取消支付 恭喜您，购买搜题卡成功 系统为您生成的账号密码如下： 账号 密码 重要提示：请拍照或截图保存账号密码！ 我要搜题网官网：https://www.woyaosouti.com 我已记住账号密码