[填空题]strategic objective

[填空题]Objective exams are more reliable.

[填空题]Knowledge as a Strategic Resource
While having unique access to valuable resources is one way to create competitive advantage, in some cases either this may not be possible or competitor , may imitate or develop substitutes for those resources. Companies having superior knowledge, however, are able to coordinate and combine their traditional resources and capabilities in new and distinctive ways, providing more value for their customers than can their competitors. That is, by having superior intellectual resources, an organization can understand how to exploit and develop their traditional resources better than competitors, even if some or all of those traditional resources are not unique. Therefore, knowledge can be considered the most important strategic resource, and the ability to acquire, integrate, store, .share and apply it is the most important capability for building and sustaining competitive advantage. (8)
What is it about knowledge that make

[填空题]

Science develops through objective analysis, instead of through personal belief. Knowledge gained in science accumulates as time goes by, building on work performed earlier. Some of this knowledge-such as our understanding of numbers-stretches back’ to the time of ancient civilizations, when scientific thought first began. Other scientific knowledge such as our understanding of genes that cause cancer or of quarks (the smallest known building block of matter) -dates back less than 50 years. However, in all fields of science, old or new, researchers use the same systematic approach, known as the scientific method, to add to what is known.
41__________. For example, in 1676, the English physicist Robert Hooke discovered that elastic objects, such as metal springs, stretch in proportion to the force that acts on them. Despite all the advances that have been made in physics since 1676, this simple law Still holds true.
42__________. Sometimes scientific predicti

[判断题]The primary objective of information flow management is to reconcile these differentials to improve overall supply chain performance．( )

[填空题]Strategic competence refers to the coping of various strategies which communicators employ to start, end, keep, repair and re-direct ______.

[单项选择]Passage Two
The strategic role of advertising in marketing programs varies by time, place, and company. Advertising is but one element of the promotional blend of advertising, personal selling, and sales promotions, and promotion is but one element of the marketing program. The potential cost and accomplishment of advertising must be weighed against the cost and benefits to be gained by focusing on other elements of the promotional or marketing program. Advertising can be most effective in a nation with well-developed advertising facilities and a market that responds to such stimulation.
Like any other strategic weapon, advertising should be used only when it can contribute economically and effectively to the attainment of corporate goals. Advertising is both potentially and actually a force enhancing economic development. Newspapers. magazines, television, and radio have all developed and flourished in large part because of the great sums of money suppli
A. Advertising is most effective in developed countries.
B. Advertising is one of the elements of the promotional advertisings mixed with personnel selling and sales promotions.
C. Advertising is regarded as one of the strategic weapons.
D. Advertising has nothing to do with the other elements of promotional or marketing programs.