[简答题]Image Advertisement
In business, many entities such as companies, products, or brands create specific images to increase consumer awareness. This approach of sales promotion is known as image advertisement. The image advertisement attempts to create a positive and easy-to-imagine logo to boost sales. Its two basic functions are to (1) create a favorable mental picture in an entertaining way, and (2) help people to remember the advertisement.
Question: The professor gives an example to illustrate basic functions of "image advertisement". Explain how this example is related to the reading passage.

[简答题]·Read this advertisement.

The country’s fastest growing industrial area!
Eight hundred new firms in the last ten years (two-thirds manufacturing companies)!
High proportion of international companies!
Generous tax and investment help for new companies!
If you want to know why so many companies move to Tenderby, ring John Hill on 0135 022175 or visit the Tenderby Development Center.
MAKE THE MOVE!
·Write a memo to your manager, Mary Smith:
·mentioning the advertisement for Tenderby;
·suggesting that you arrange a visit;
·describing some of the advantages listed;
·saying why you think your own company might consider moving to Tenderby.
·Write about 60—80 words.
·You can write here, but you must copy it onto your Answer Sheet.

[单项选择]Many people seem to have the wrong image of schools in the United Arab Emirates (UAE) with many assuming they are predominantly Islamic-based and tend to "cold shoulder the West". This is very much not the case as schools in the UAE are more open, more accessible and offer one of the highest levels of education in the whole world.
Despite the fact that the UAE is predominantly connected with oil and other natural resources, many people seem to overlook the fact that the UAE authorities have invested billions upon billions of dollars into the local education system. The area now has some of the latest technology, the latest education facilities with the latest education techniques very prominent across the education system, which continues to attract overseas interest.
While in some areas of the UAE education system there has been a battle between the more traditional and the modern politicians in the region, the area has embraced English as a general teaching language.
A. Higher Education in the UAE
B. Investment in the UAE Schools
C. Access to the UAE Schools
D. Schools in the UAE

[单项选择]The notice about the English evening ______ many students who have interest in English.
A. impelled
B. intrigued
C. provoked
D. induced

[单项选择]　　Many microorganisms survive such environmental stresses as heat, cold and desiccation not by rapid rates of mitosis, but by producing specialized cells designed to persist in a dormant state in hostile environments. Most fungi, for Line example, yield single-celled spores, which, through wind distribution, can survive for long periods of time before germinating and sprouting fungal filaments of their own. Other types of bacteria produce a special type of spore called an endospore, capable of withstanding such extremes as boiling and freezing temperatures, and even ultraviolet radiation. 　　Though research results remain tentative, several factors may protect endospores from environmental stress: they have a low water content, unusual proteins and a tough spore coat absent in mature bacterial cells. When garden fruits and vegetables, which may contain botulism endospores, are preserved by canning at boiling temperatures, we know that these spores survive the heat and sprout in the foo
A. describe the limits of biologists’’ understanding of the phenomenon of cellular dormancy
B. explain how certain organisms have adapted to withstand environmental adversity
C. contrast the survival techniques of two organisms which use dormancy to survive hostile environments
D. explain why endospores are so adept at surviving the traditional canning process
E. suggest which methods are effective for killing endospores at which are not

[简答题]The 1980s were harsh times for many of Britain’s traditional industries, steel, coal, chemicals, shipbuilding, heavy engineering, car assembly ... all these industries, and many more, declined rapidly. The old industrial regions like North--East England, South Wales became areas of factory closures and high unemployment.

[填空题]It’s summertime. For many Americans, this is the season to travel. Why Because school is out. Because the weather is great. And most of all, because we all (36) a break.
Americans are used to traveling. Most companies (37) an annual vacation for their employees, and people often use that time to travel. Some people just visit friends or relatives in (38) states. Others go on low-budget weekend (39) and stay in economy motels. Meanwhile, camping out in the great outdoors (40) to adventurous types.
Most Americans prefer to travel within their nation’s borders. Why For one thing, it’s cheaper than traveling abroad, and there’s no language problem. But besides that, the vast American territory offers (41) tourist attractions. Nature lovers can (42) beaches, mountains, canyons, lakes and a wealth of natural wonders. Major cities offer visitors a multitude of urban delights. The (43) of mo