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Every business needs two things, says Skullcandy CEO Rick Alden: inspiration and desperation. In 2001, Alden had both. He’d sold two snowboarding businesses, and he was desperately bored. But he had an idea: He wanted to make a new kind of headphone.
“I kept seeing people missing their cell phone calls because they were listening to music,” he explains. Then I’m in a chairlift(索道), I’ve got my headphones on, and I realize my phone is ringing. As 1 take my gloves off and reach for my phone, I think, “It can’t be that tough to make headphones with two plugs, one for music and one for your cell phone.” Alden described what he wanted to a designer, perfected a prototype, and outsourced(外包)manufacturing overseas.
Alden then started designing headphones into helmets, backpacks - anywhere that would make it easy to listen to music while snowboarding. “Selling into board and skate shops wasn’t a big research effort,” he explains. “Those were the only guys I knew!”
Alden didn’t want
A. was no longer in snowboarding business.
B. had no other business opportunities.
C. was very fond of modern music.
D. saw an inconvenience among mobile users.
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In every cultivated language there are two great classes of words which, taken together, comprises the whole vocabulary. First, there arc those words (26) which we become acquainted in daily conversation, which we (27) , that is to say, from the (28) of our own family and from our familiar associates, and (29) we should know and use (30) we could not read or write. They (31) the common things of life, and are the stock in trade of all who (32) the language. Such words may be called "popular", since they belong to the people (33) and are not exclusive (34) of a limited class.
On the other hand, our language (35) a multitude of words which are comparatively (36) used in ordinary conversation. Their meanings are known to every educated person, but there is little (37) to use them at home or in the market-place. Our first acquaintance with these words (38) A. mates
B. relatives
C. members
D. fellows