Over the past decade, many
companies had perfected the art of creating automatic behaviors-habits-among
consumers. These habits have helped companies earn billions of dollars when
customers eat snacks or wipe counters almost without thinking, often in response
to a carefully designed set of daily cues. "There are
fundamental public health problems, like dirty hands instead of a soap habit,
that remain killers only because we can’t figure out how to change people’s
habit," said Dr. Curtis, the director the Hygiene Center at the London School of
Hygiene & Tropical Medicine. " We wanted to learn from private industry
how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble,
Colgate-Palmolive and Unilever-had invested hundreds of millions of
dollars finding the subt A. should be further cultivated B. should be changed gradually C. are deeply rooted in history D. arc basically private concern
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[单项选择] Text 3
Over the past decade, many
companies had perfected the art of creating automatic behaviors-habits-among
consumers. These habits have helped companies earn billions of dollars when
customers eat snacks or wipe counters almost without thinking, often in response
to a carefully designed set of daily cues. "There are
fundamental public health problems, like dirty hands instead of a soap habit,
that remain killers only because we can’t figure out how to change people’s
habit," said Dr. Curtis, the director the Hygiene Center at the London School of
Hygiene & Tropical Medicine. " We wanted to learn from private industry
how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble,
Colgate-Palmolive and Unilever-had invested hundreds of millions of
dollars finding the subt A. reveal their impact on people’s habits B. show the urgent need of daily necessities C. indicate their effect on people’s buying power D. manifest the significant role of good habits
[单项选择]
Text 2 Over the past decade, thousands of patents have been granted for what are called business methods. Amazon.com received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box. Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski , as the case is known , is “a very big deal”, says Dennis’D. Crouch of the University of Missouri School of law. It “has the potential to eliminate an entire class of patents.” Curbs on business-method claims would be a dramatic about-face, because it w A. their limited value to business B. their connection with asset allocation C. the possible restriction on their granting D. the controversy over authorization
[单项选择] Text 4
Over the last decade, demand for the
most common cosmetic surgery procedures, like breast enlargements and nose jobs,
has increased by more than 400 percent. According to Dr. Dai Davies, of the
Plastic Surgery Partnership in Hammersmith, the majority of cosmetic surgery
patients are not chasing physical perfection. Rather, they are driven to
fantastic lengths to improve their appearance by a desire to look normal. "What
we all crave is to look normal, and normal is what is prescribed by the
advertising media and other external pressures. They give us a perception of
what is physically acceptable and we feel we must look like that."
In America, the debate is no longer about whether surgery is normal;
rather, it centers on what age people should be before going under the knife.
New York surgeon Dr. Gerard Imber recommends "maintenance" A. be physically healthy. B. look more normal. C. satisfy appetite. D. be accepted by media.
[单项选择]A. over past 50 years
B. for more than four decades
C. by more than 50 percent
D. for home energy use
E. as a raw material
F. beneath the earth’s surface
Natural gas is stored deep
[单项选择] Passage One
My surprise over the past few winters
has been the personality transformation my parents go through around
mid-December as they change from Dad and Mom into Grandpa and Grandma. Yes, they
become grandparents and are completely different from the people I know the
other eleven and a half months of the year. The first sign of my
parents’ change is the delight they take in visiting toy and children’s clothing
stores. These two people, who usually dislike anything having to do with
shopping malls, become crazy consumers. While they tell me to budget my money
and shop wisely, they are buying up every doll and dump truck in sight. And this
is only the beginning of the holidays! When my brother’s
children arrive, Grandpa and Grandma come into full form. First they throw out
all ideas about a balanced diet for the grandkids. Whi A. have turned into loving parents B. have become strict parents C. no longer care for the author D. used to believe in discipline for children
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