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[简答题]新生咨询,讨论一个seminarattending lectures is compulsory
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[单项选择]Who has eyes can see what great achievements we have made since 1978.
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[填空题]The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be {{U}} (36) {{/U}} to buy a product of poor {{U}} (37) {{/U}} or high price because of an advertisement. For example, some advertisers have appealed to people’s {{U}} (38) {{/U}} for better fuel {{U}} (39) {{/U}} for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are {{U}} (40) {{/U}} and a waste of consumers’ money.
Sometimes advertising is {{U}} (41) {{/U}} misleading. A few years ago a brand of bread was offered to {{U}} (42) {{/U}} with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every {{U}} (43) {{/U}} .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insuranc