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Primary Colors
The movie Primary Colors is about a grey-haired, gravel-voiced, doughnut-loving Governor from a Southern American state who is running in a US presidential campaign. He has a colourful past that is in danger of grabbing frontpage deadlines and a no-nonsense lawyer wife, whose accent would be right at home in a prestigious Chicago law school. The similarities with president Bill Clinton and his wife Hillary seem hard to ignore.
The book Primary Colors,published under the byline "Anonymous", became best-seller when it came out not long after the 1992 American presidential election in which Clinton was elected to the White House. It appeared to be a thinly veiled account of what happened during that campaign. But Mike Nichols, the director of Primary Colors the movie, insists that there is no direct relationship between fiction and fact.
John Travolta,who plays governor Jack Stanton, agrees. He says that of course th
A. A Movie Mirrors Bill Clinton and His Wife
B. A Movie Mirrors Presidential Election
C. A Movie Mirrors Fiction
D. A Movie Mirrors Real Life
[填空题]SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect’s attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
Emphasize the Human Relationship
5.Prospective customers are more receptive to buying from a real person than from______.
Tip:
6.Sell yourself to make prospective customers ______with the selling process.
7.Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer’s Imagination
8.Convert the benefits delivered by your product or service into______.
9.Put your prospect in the picture by dramatizing what it feels like to be______.