[单项选择]E 　　Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for selfpromotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pays...” 　　The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advert
A. Narration
B. Description
C. Criticism
D. Argumentation

[单项选择]E 　　Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for selfpromotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pays...” 　　The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advert
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.

[单项选择]

E 　　Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for selfpromotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pays...” 　　The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about househo
A. appreciative
B. trustworthy
C. critical
D. dissatisfactory

[简答题]Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.

[单项选择]

D
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their! critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t theystop advertising and reduce the price of their goods After all, it’s the consumer who pays ... ".
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the kno
A. narration
B. description
C. criticism
D. argumentation