更多"What is a brand anyway A brand isn’"的相关试题:
[多项选择]What is a brand anyway A brand isn’t just a logo on a shirt or an ice-cream van. It’s much more than that. To be successful a brand has to have rational characteristics—(101)ie, it has to be competitive on price or quality or service, and it has to have a “personality” that charms and seduces. It is a mix of emotional factors,such as “Do I like it” and “Is it me” and rational factors such as,“Is it cheaper or better or quicker”(102) Getting things in balance is tricky,and that’s why so many brands don’t succeed.
Just let’s look at all the ways brands can fail. Brands are vulnerable to fashion. Fizzy drinks such as Coke and Pepsi are now being attacked by stimulation drinks such as Red Bull. Fast food brands are threatened by salads and other “lite” foods. McDonald’s has recently been in real trouble.
Brands are also vulnerable because they get cocky,arrogant and out of touch. They think they know best and don’t change with the market—like the Gap, Levi’s and Marks & S
[简答题]The American Economy just isn’t looking up these days. The growth rate for this quarter will probably be close to zero. Unemployment is rising. The stock market remains sluggish(缓滞的). And now many worry that the growing economic stagnation(停滞) abroad will affect the United States. With trouble spots multiplying around the globe, investors are already coming to the conclusion that the safest place to put their money is in the U. S. A.
How else to explain the gravity-defying feat of the dollar By all economic logic, the dollar should fall when the Federal Reserve cuts interest rates. But as any American tourist knows, the greenback has been firming up against the euro and the yen despite six rate cuts this year. European and Asian investors are using their savings to buy American bonds even though they can get higher interest rates in their own countries.
[单项选择]
What did the participants just finish
A. (A) The question-and-answer period.
B. (B) A coffee break.
C. (C) Their résumé.
D. (D) Ms. Johnson’s report.
[单项选择]What has the man just been offered
A. A drink．
B. A meal．
C. Afternoon tea．
[单项选择]Since there isn’t much time left, you can just tell us about it （）.
A. in detail
B. in short
C. in all
D. in brief
[单项选择]Since there isn't much time left, you can just make the report______.
A. in detail
B. in short
C. in all
D. in brief
[单项选择]What can we learn about the doctor [A] She isn’t fit for her job. [B] She didn’t give the man any examination. [C] She will give the man further examination tomorrow.
[单项选择]What do you know about the boyA. He isn’t as good at football as at French.B. He is interested in football.C. He doesn’t like to watch TV.
[填空题]Patrick Kelly:
Just think what would happen in this city if everyone who usually drives a car decided to use mass transportation and appeared on the nearest street corner. The city would have to provide almost 4,000 additional sixty passenger buses to carry these people to their jobs. When the city is ready to promise the citizens that these buses will be there, at that corner, at that time, and take them to where they are going on time, then we will be ready to discuss limitations on the use of automobiles.
Joseph Award
We are wasting our time and good money by asking scientists to solve the problem of air pollution. They are blaming cars and motorists. Nonsense! It is the smoke from factories that is ruining our air. I believe that these so-called scientists should try working in a factory from midnight to 8 a. m., and maybe they would discover something that would surprise them. If the scientists could use their knowledge to dir
