Our sense of smell, which we normally take for
granted, is nowadays being increasingly used for purposes which might surprise
us if we aware of them. One area in which smells are created to achieve
particular results is marketing. For some time manufacturers have taken
advantage of our sense of smell with regard to household goods. Millions of
dollars are spent on product research in the hunt for the right smell as it is
believed perfume influnences the way consumers perceive a brand. In a survey in
the United States, when people were asked what was the most important factor in
their choice of detergent (洗衣粉), smell was rated highly, above ingredients and
price.
Now stores are becoming even more direct in their use of
smell. The smell of fresh bread in a supermarket tends to encourage people to
buy, and people selling their hou
A. How to Avoide Being Affected by Smells
B. Using Smells to Influence People
C. The Power of Our Sense of Smell
D. New Smells in Supermarkets
更多"Passage Three
Our sense of"的相关试题:
[单项选择] Passage Three
Our sense of smell, which we normally take for
granted, is nowadays being increasingly used for purposes which might surprise
us if we aware of them. One area in which smells are created to achieve
particular results is marketing. For some time manufacturers have taken
advantage of our sense of smell with regard to household goods. Millions of
dollars are spent on product research in the hunt for the right smell as it is
believed perfume influnences the way consumers perceive a brand. In a survey in
the United States, when people were asked what was the most important factor in
their choice of detergent (洗衣粉), smell was rated highly, above ingredients and
price.
Now stores are becoming even more direct in their use of
smell. The smell of fresh bread in a supermarket tends to encourage people to
buy, and people selling their hou
A. not important
B. as important as price
C. less important than ingredients
D. more important than price
[单项选择] How to Use the Sense of Smell Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us if we aware of them. One area in which smells are created to achieve particular results is marketing. For some time manufacturers have taken advantage of our sense of smell with regard to household goods. Millions of dollars are spent on product research in the hunt for the right smell as it is believed perfume influnences the way consumers perceive a brand. In a survey in the United States, when people were asked what was the most important factor in their choice of detergent (洗衣粉) , smell was rated highly, above ingredients and price. Now stores are becoming even more direct in their use of smell. The smell of fresh bread in a supermarket tends to encourage people to buy, and people selling their houses are recommended to have coffee being heated when potential buyers arrive. A. How to avoide being affected by smells. B. Using smells to influence people. C. The power of our sense of smell. D. New smells in supermarkets.
[单项选择] Passage Three
We spend our leisure hours efficiently
for higher production, live by the clock even when time does not matter,
modernize our homes and speed the machinery of living in order that we can go to
the most places and do the most things in the shortest period of time possible.
We try to eat, sleep, and talk efficiently. Even on holidays and Sundays, the
efficient man relaxes on timetable with one eye on the clock and the other on an
appointment sheet.
To squeeze the most out of each shining hour
we have shortened the opera, quickened the pace of the movie and put culture in
pocket-sized packages. We make the busy bee look like a lazy creature, the ant
like a sluggard. We live sixty-mile-minute and the great efficiency
smiles.
We wish we could return to that pleasant day when
we considered time a friend instead of
A. the modern pace
B. our interest in shortened operas
C. how to make the best use of leisure time
D. planning our time scientifically
[单项选择]
Passage Three
The age at which young children begin to make moral discriminations about harmful actions committed against themselves or others has been the focus of recent research into the moral development of children. Until recently, child psychologists supported pioneer developmentalist Jean Piaget in his hypothesis that because of their immaturity, children under age seven do not take into account the intentions of a person committing accidental or deliberate harm, but rather simply assign punishment for transgressions on the basis of the magnitude of the negative consequences causeD. According to Piaget, children under age seven occupy the first stage of moral development, which is characterized by moral absolutism (rules made by authorities must be obeyed) and imminent justice (if rules are broken, punishment will be meted out). Until young children mature, their moral judgments are based entirely on the effect rather
A. An outline for future research
B. An expanded definition of commonly misunderstood terms
C. An analysis of a dispute between two theories
D. A discussion of research findings in an ongoing inquiry
[单项选择] Passage Three
Through the years, our view of
what leadership is and who can exercise it has changed considerably. Leadership
competencies have remained constant, but our understanding of what it is, how it
works, and the ways in which people learn to apply it has shifted. We do have
the beginnings of a general theory of leadership, from history and social
research and above all from the thoughts of reflective practitioners such as
Moses, Julius Caesar, and James Madison, and in our own time from such disparate
sources of wisdom as Gandhi, Winston Churchill, Mao Tse-tung, and Henry
Kissinger, who have very little in common except that they have not only been
there but tried with some fairness to speculate on paper about it.
But tales and reflective observation are not enough except to convince us
that leaders are physically strong and abnorm
A. the inconsistent theories of leadership
B. the famous leaders and their theories
C. the changes in the trend of leadership
D. the inaccurate definitions of leadership
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