更多"Public Relations
Public relation"的相关试题:
[单项选择] Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm, usually in the (51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a (53) because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the (54). Although the basic purpose of public relations is to provide positive influence (55) the public image, this influence generally may be less than (56) provided by t
A. matter
B. form
C. system
D. direction