A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not consciously "seen" . We select only a few for conscious "seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the threshold of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, u
A. has an attempt to buy with a good reason
B. recalls some past events and activities
C. enjoys seeing some images in his mind
D. gets a mental picture without consciousness
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not consciously "seen" . We select only a few for conscious "seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the threshold of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, u
A. proves worth the money spent
B. can create a mental impression
C. helps sell more of their products
D. can arouse anger in the audience
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