| Passage Two The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "no va", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dra A. Culture Is Very Important in Advertising B. Avoid Cultural Misunderstanding between Nations C. Overcome Cultural Shock in Different Countries D. Advertisements Reflect Various Life Styles [名词解释]GATT保障措施
[单项选择]“trade agreement”最确切的翻译是( )。
A. 贸易争端 B. 贸易合同 C. 贸易纠纷 D. 贸易协定 [名词解释]GATT国民待遇原则
[单项选择]Tariffs can（ ）.
A. decrease the domestic price of a product B. increase government earnings from taxes C. increase the quantity of imports D. decrease domestic production [判断题]WTO起源于GATT。
[单项选择]In international trade, the term FOB means______
A. free on board B. freight contract C. freight and cost D. free carrier 我来回答: 提交
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