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A few common misconceptions. Beauty is only skin-deep. One’s physical assets and liabilities don’t count all that much in a managerial career. A woman should always try to look her best.
Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their patents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.
The scientists’ typical experiment works something like this. They give each member of a group--college students, perhaps, or teachers or corporate personnel managers a piece of paper relating an individual’s accomplishments.
A. handsome men are not affected as much by their looks as attractive women are.
B. physically attractive women who are in the public eye usually do quite well.
C. physically attractive men and women who are in the public eye usually get along quite well.
D. good looks are important for women as they are for men.
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