Passage One
A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back."
"How did you write your advertisement" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one." The merchant then took a slip of paper out o
A. the man got his umbrella back
B. the man wasted some motley on advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the church
Passage One
In the simplest terms, a market is the place where seller meets buyer to exchange products for money. Traditional markets still function in ninny parts of the world. Even in the United Sates, during summer months, there are farmers’ markets where direct selling and buying take place between producers and consumers. Most service industries still operate at this market level.
Manufacturing industries and most agricultural enterprises are more distant from the consumer. Their products pass through several hands-truckers, warehouse workers, wholesalers, and retailers before reaching the final consumer.
Products, or commodities are usually divided into two types: consumer and industrial. Consumer goods are those that are sold to final users, the customers. These goods include food, clothing, automobiles, television sets, appliances, and all those things people go to stores to purchase.
Industrial goods are those that are
A. their products are never sold directly into consumers' hands
B. they usually build their factories far away from markets
C. they usually need agents to sell and deliver their goods into consumers' hands
D. they have used trucks to carry their products to consumers' hands
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