Passage Two
A rapid means of long-distance transportation became a necessity for the United States as settlement (新拓居地) spread ever farther westward. The early trains were impractical curiosities, and for a long time the railroad companies met with troublesome mechanical problems. The most serious ones were the construction of rails able to bear the load, and the development of a safe, effective stopping system. Once these were solved, the railroad was established as the best means of land transportation. By 1860 there were thousands of miles of railroads crossing the eastern mountain ranges and reaching westward to the Mississippi. There were also regional southern and western lines.
The high point in railroad building came with the construction of the first transcontinental system. In 1862 Congress authorized two western railroad companies to build lines from Nebraska westward and from California eastward to a meeting point, so as to complete a transconti
A. The possibility of government support for such a task.
B. The need to explore Utah.
C. The need to connect the east coast with the west.
D. The need to develop the railroad industry in the west.
Passage Two
A rapid means of long-distance transportation became a necessity for the United States as settlement (新拓居地) spread ever farther westward. The early trains were impractical curiosities, and for a long time the railroad companies met with troublesome mechanical problems. The most serious ones were the construction of rails able to bear the load, and the development of a safe, effective stopping system. Once these were solved, the railroad was established as the best means of land transportation. By 1860 there were thousands of miles of railroads crossing the eastern mountain ranges and reaching westward to the Mississippi. There were also regional southern and western lines.
The high point in railroad building came with the construction of the first transcontinental system. In 1862 Congress authorized two western railroad companies to build lines from Nebraska westward and from California eastward to a meeting point, so as to complete a transconti
A. 9 years
B. 4 years
C. 7 years
D. 3 years
Passage One
A rapid means of long-distance transportation became a necessity for the United States as settlement(新拓居地) spread over farther westward. The early trains were impractical curiosities, and for a long time the railroad companies met with troublesome mechanical problems. The most serious ones were the construction of rails able to bear the toad, and the development of a safe, effective stopping system. Once these were solved, the railroad was established as the best means of land transportation. By 1860 there’ were thousands of. miles of railroads crossing the eastern mountain ranges and reaching westward to the Mississippi. There were also regional southern and western lines.
The high point in railroad building came with the construction of the first transcontinental sys tem. In 1862 congress authorized two western railroad companies to build lines from Nebraska west ward and from California eastward to a meeting point, so as to complete a t
A. 9 years
B. 7 years
C. 4 years
D. 3 years
Passage Four
It was almost two o’ clock. A cold wind had come up, over the lake. As a black cloud moved across the sun, Walt, a small boy, looked up. "I smell a storm (暴风雨) ," he thought.
Shorty, a man of forty, had gone into town. He had said he would be back before two. He had told Walt to watch the boats and the shop. There were no people around. They had all gone out on the lake to fish.
So Walt went to work on one of the boats. From there he could hear the telephone if it rang. And he could watch the door.
It was a little after two when the stranger came. Walt saw him stop by the shop. The stranger looked in for a minute. Then he went down to the boats. He was a big man in a coat.
Walt called to him, "Do you want something, sir"
The stranger looked at Walt and said, "No, thanks." Then the stranger moved slowly away. As he went on, he looked at the boats one by one.
Walt sat the
A. there were no people around
B. Shorty had gone shopping
C. people went fishing on the lake
D. Shorty had asked him to watch the boats and the shop
Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers
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