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Multifunction superpills aren’t nearly as farfetched as they may sound. And reducing such serious risks to heart health as soaring cholesterol, diabetes, and high blood pressure potentially could save many lives and be highly lucrative for drug companies. A combo pill from Pfizer (PFE) of its hypertension drug Norvasc and cholesterol-lowering agent Lipitor "could have huge potential," says Shaojing Tong, analyst at Mehta Partners. "Offering two functions in one pill itself is a huge convenience."
If such pills catch on, they could generate significant revenues for drug companies. In Pfizer’s case, the goal is to transfer as many qualified patients as possible to the combo pill. Norvase’s patents expire in 2007, but Pfizer could avoid losing all its revenues from the drug at once if it were part of a superpill. Sena Lund, an analyst at Cathay Financial, sees Pfizer selling $4.2 billion worth of Norvasc-Lipitor by
A. doctors' approval is decisive for the invention of medicines
B. drug companies will benefit a lot from the new pills financially
C. different people exhibit different attitudes toward the new pills
D. switch in medications is up to a combination of factors
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