Estee Lauder, a very successful business leader, died on April 24th, 2004, at the age of 97. She had sold beauty products for more than 70 years. Her business, the Estee Lauder Companies, began on the streets of New York City.
Estee’s parents had come to America from Hungary. They did not have much money. But they did have a beautiful daughter.
Estee’s uncle was a chemist. Together, they worked to develop skin care creams in the 1920s when Estee was still a teenager. She took her products to New York City and stopped women on the street. She let them try the creams for free, calling the products "jars of hope".
Soon, young Estee was selling the products to large stores that sold things to wealthy women. She wrote powerful marketing messages such as "I have the secrets" or "start the New Year with a new face." She also used many smart sales tricks.
Estee Mentzer married Joseph Lauder in 1930. He beca
A. Her parents were from Hungary.
B. She was a successful business leader.
C. She was good at sales when she was young.
D. She began to dream about her success since she was a young girl.
Not every President is a leader, but every time we elect a President we hope for one, especially in times of doubt and crisis. In easy times we are ambivalent -- the leader, after all, makes demands, challenges the status quo, shakes things up.
Leadership is as much a question of timing as anything else.
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And when he comes, he must offer a simple, eloquent message.
Great leaders are almost always great simplifiers, who cut through argument, debate and doubt to offer a solution everybody can understand and remember. Churchill warned the British to expect "blood, toil, tears and sweat"; FDR told Americans that "the only thing we have to fear is fear itself"; Lenin promised the war-weary Russians peace, land and bread. Straightforward but potent messages.
We have an image of what a leader ought to be. We even recognize the physical signs: Leaders may not necessarily be tall, but they must have bigger-than-life,
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