With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to engineer a turnaround. It could not come too soon for dealers and employees. "June was a terrible month. I sold 10 cars," said Maria Prendergast-Lunn, general manager of Auddie Brown Mitsubishi in Florence, S. C., 80 miles from the major metropolitan center of Columbia. A year ago the dealership sold 75 Mitsubishis a month. Sales started picking up this month, but even so Ms. Prendergast-Lunn expects the dealership to sell only half the number of vehicles it did a year earlier. "I’m hoping to end July with 35 or 40 sales, ’ she said.
Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese. automaker, has been halved in just a year, to 0.8 percent last month from 1.5 percent in June 2003, according to the Autodata Corporation. In June, the comp
A. Japan-based automaker
B. US-based automaker
C. Korean automaker
D. parent company of Hyundai
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