Text 4
Business travelers used to be the cash cows of the hotel business. Armed with corporate credit cards and expense accounts, they’d happily lay down hundreds of dollars per night for the privilege of a Godiva chocolate on their pillow and a sunken whirlpool tub in their bathroom. But just as pro longed corporate belt tightening has forced road warriors to use budget airlines, more and more of them are now eschewing five-star lodging in favor of cheaper accommodations. Indeed, earlier this year the U. S. -based National Business Travel Association released figures showing that 61 percent of corporate travel managers planned to book their people into lower-priced hotels in the coming year.
Here’s the good news: penny-pinching is translating into better deals at cheap and up-market hotels alike. Services at middle-market hotels are rising to accommodate a new wave of more demanding corporate customers. And luxury hotels are working harder to k
A. They have to raise their rates.
B. They charge more on extra services.
C. They offer better deals for travelers.
D. They are suffering successive dismal.
Text 4
Business travelers used to be the cash cows of the hotel business. Armed with corporate credit cards and expense accounts, they’d happily lay down hundreds of dollars per night for the privilege of a Godiva chocolate on their pillow and a sunken whirlpool tub in their bathroom. But just as pro longed corporate belt tightening has forced road warriors to use budget airlines, more and more of them are now eschewing five-star lodging in favor of cheaper accommodations. Indeed, earlier this year the U. S. -based National Business Travel Association released figures showing that 61 percent of corporate travel managers planned to book their people into lower-priced hotels in the coming year.
Here’s the good news: penny-pinching is translating into better deals at cheap and up-market hotels alike. Services at middle-market hotels are rising to accommodate a new wave of more demanding corporate customers. And luxury hotels are working harder to k
A. provides better room and service.
B. attracts more attentions from travelers.
C. costs less and can be profitable.
D. makes travelers feel more at home.
TEXT A
Horses are used in guarding herbs, carrying men in lands where there are no roads, and helping farmers work their land. Pigeons have long been used to carry messages. Wild animals from the jungles, forests and seas are very popular performers in circuses and moving pictures. People realize that, although animals may not have the same intellgence as human beings, they are smart enough to know certain things.
Horses are also able to learn many things. Homes that are used for guard or police duty must learn never to be frightened of noises, traffic, and other disturbances. Racing horses are able to run much faster than other horses, but they are also quite high strong. Therefore, it is necessary for those people who train them to be very patient and understanding.
Pigeons have a natural instinct to return home, even if they are very far away and the trip is hard or dangerous. Men utilize this homing instinct to send messages on small p
A. 75 mph
B. 50 mph
C. 110 mph
D. 62 mph
Text 1
Car makers have long used sex to sell their products. Recently, how. ever, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the n
A. BMW's emphasizes technological revolution more explicitly.
B. Renault's proves to be more successful.
C. Renault's provides more delicate messages than BMW's.
D. BMW's employs the metaphor of DNA while Renault's doesn't.
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