Passage Three
The traditional American Thanksgiving Day celebration goes back to 1621. In that year a special feast was prepared in Plymouth, Massachusetts. The colonists who had settled there had left England because they were denied of religious freedom. They came to the new land and faced difficulties in coming across the ocean.
The ship that carried them was called the Mayflower. The North Atlantic was difficult to travel. There were bad storms. They were assisted in learning to live in the land by the Indians who lived in the region. The Puritans, as they were called, had much to be thankful for. Their religious practices were no longer a source of criticism by the government. They learned to adjust their farming habits to the climate and soil.
When they selected the fourth Thursday of November for their Thanksgiving Celebration, they invited their neighbors, the Indians, to join them in dinner and a prayer of gratitude for the new life. They r
A. made life difficult for them
B. helped them to adjust
C. taken their land
D. been too afraid to talk to them
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies the distinction has become obscure because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United
A. have to be new.
B. have to be standardized.
C. have to be promoted.
D. have to be sent to consumers' homes.
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