What makes Americans spend nearly half their food dollars on meals away from home
The answers lie in the way Americans live today. During the first few decades of the twentieth century, canned and other convenience foods freed the family cook from full- time duty at the kitchen range. Then, in the 1940s, work in the wartime defense plants took more women out of the home than ever before, setting the pattern of the working wife and mother.
Today about half of the country’s married women are employed outside the home. But, unless family members pitch in with food preparation, women are not fully liberated from that chore. Instead, many have become, in a sense, prisoners of the completely cooked convenience meals. It’s easier to pick up a bucket of fried chicken on the way home from work or take the family out for pizzas or burgers than to start opening cans or heating up frozen dinners after a long, hard day.
Also, the rising divorce rate means t
A. they want to make a change after eating the same food for years at home
B. the food made outside home tastes better than food cooked at home
C. many of them live alone or don't like taking trouble to cook
D. American women refuse to cook at home due to women's liberation movement
Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling Britney Spears-led ad campaign to a bigger share, and has launched an audacious assault on Coke’s long-held sponsorships. The cola fight-is heating up, and Pepsi is landing most of the punches.
Pepsi’s share of the U. S. carbonated soft-drink market rose to 31.65% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7%share -- but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U. S. , lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi Co. recently emharrassed its bigger rival by snatching away the National Football League sponsorship, which
A. Pepsi takes a larger share in the soft-drink market than Coke
B. both Pepsi and Coke's colas lost their share last year
C. Coke's share of the cola market has declined while Pepsi's has increased
D. Coke brands have lost its popularity in the soft-drink market
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