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Historians have only recently begun to note the increase in demand for luxury goods and service that took place in eighteenth century England. McKendrick has explored the Wedgwood firm’ s remarkable success in marketing luxury pottery; Plumb has written about the proliferations of provincial theaters, musical festivals, and children’ s toys and books. While the fact of this consumer revolution is hardly in doubt, three key questions remain: Who were the consumers What were their motives7 And what were the effects of the new demand for luxuries
An answer to the flint of these has been difficult to obtain. Although it has been possible to infer from the goods and services actually produced what manufacturers and servicing trades thought their customers wanted, only a study of relevant personal documents written by actual consumers will provide a precise picture of who wanted what. We still need to know how large this consumer market was and
A. investigate the extent of the demand for luxury goods
B. classify the kinds of luxury goods desired by eighteenth century consumers
C. explain the motivation of eighteenth century consumers to buy luxury goods
D. establish the extent to which the tastes of rich consumers were shaped by the middle classes in eighteenth century England
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