[单项选择]Advertisements are carried in all the forms mentioned in the passage EXCEPT ______.


A. On the signboards
B. in newspapers
C. on magazines
D. on posters

[单项选择]Advertisements are carried in all the forms mentioned in the passage EXCEPT ______.


A. On the signboards
B. in newspapers
C. on magazines
D. on posters

[单项选择]

Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In ad
A. uses letters as a chief means of providing information
B. sends old customers detailed information about new products
C. uses letters to tell prospective buyers about the local sellers
D. sends over the prospective buyers sample products by parcels

[单项选择]Which of the following possibilities is NOT mentioned
A. The UFO was from outer space.
B. The UFO was another plane.
C. The UFO was an unusual effect of light.
D. The UFO was Venus.

[单项选择]Who will be most interested in the advances mentioned in the talk


A. Inventors.
B. Science fiction writers.
C. Photographers.
D. Health-care workers.

[单项选择]From the passage, we know the organizations mentioned above mainly work for______.
A. homeless and sick children
B. less fortunate members of our society
C. hungry people who have no beds to sleep in
D. friendly members of our society to help others

[单项选择]The fact that cotton prices were falling is mentioned by the author to show that（）
A. cotton shipments should have been adjusted
B. poorer soil produced poorer quality crops
C. the planters were having hard times
D. there were reasons why young people move westward

[单项选择]Glass can be easily molded into all kinds of forms because ______.
A. it melts like liquid when heated
B. it softens gradually through varying stages when heated
C. it retains the shape at the point when it is suddenly cooled
D. various heating techniques can be used in making glass

[单项选择]Why are great TV networks, ABS, CBS and NBC mentioned in the passage
A. As examples of breakup of mass audiences
B. In comparison with Tele-communications, Inc. of Denver
C. To show their capability of providing lots of channels
D. To present their prosperity in advertising among viewers

[单项选择]In Line 15, what is the author's purpose in mentioning a rose, an apple, or an orchid


A. To make the passage more poetic.
B. To cite examples of plants that are attractive.
C. To give botanical examples that all readers will recognize.
D. To illustrate the diversity of botanical life.

[单项选择]As a biologist and ecologist, he is（）all forms of hunting.
A. against
B. down
C. back
D. off