[单项选择]

Passage Four
Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as
A. optimistic
B. unconcerned
C. enthusiastic
D. positive

Passage Four
Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as
A. Portugal
B. Sweden
C. France
D. Italy

Passage Four Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988. The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television adver
A. TV can make advertisers aware of their products.
B. TV is more popular than any other medium in the United States.
C. TV covers a large audience at the same time.
D. TV carries more national advertising than other media in the United States.

Passage Four
When an icon (偶像) lasts for more than a century, there is a reason. But what is it about the teddy bear that makes it a lasting symbol in our society Trends experts say that when an icon is rooted in reality, when people grow to love it, and when it represents something larger, it tends to last.
America’s affair with the teddy bear began in the fall of 1902 when then-President Theodore Roosevelt went on a bear hunting trip in the South. He had no luck till the fifth day when he spotted a bear and raised his rifle to shoot--then lowered it when he saw a baby bear in the line of fire, eating honey from its paws. Roosevelt is reputed to have said, "I don’t shoot baby bears." Another story has Roosevelt refusing to shoot a wounded bear.
Washington Post cartoonist Clifford Berryman depicted the bear incidents and began using bears in many political cartoons on many subjects. Soon toy and novelty makers started creating
A. Eliminating inequality among people of different background.
B. Providing a cozy home to those who long for it.
C. Taking people's mind temporarily off the danger and meanness of the modem world.
D. Helping people better express themselves in writing greeting cards.