Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too easy to see what they mean. A dictionary definition of the media is mass communication, e.g. the press, television, radio. The media sees its main purpose as giving the public news. Naturally to provide the public with news, the media has first to gather it. The whole function and purpose of the media, then, seems to depend on the word "news", but more important, on how the word is interpreted.
The media like any big business venture today is an extremely competitive world of its own. In providing material for its public it has constantly to make sure it serves the right diet. No public will waste time on your paper or your TV channel otherwise. The sad truth is that there seems only one way to catch an audience—hit them right between the eyes. What started as a mild tap has now become a sledgehammer blow that goes by the na
A. use physical violence.
B. give them cooking recipes.
C. report violent happenings.
D. make them unhappy.
Text 4
Virtually everything astronomers know about objects outside the solar system is based on the detection of photons-quanta of electromagnetic radiation. Yet there is another form of radiation that permeates the universe: neutrinos. With (as its name implies) no electric charge, and negligible mass, the neutrino interacts with other particles so rarely that a neutrino can cross the entire universe, even traversing substantial aggregations of matter, without being absorbed or even deflected. Neutrinos can thus escape from regions of space where light and other kinds of electromagnetic radiation are blocked by matter. Not a single, validated observation of an extraterrestrial neutrino has .so far been produced despite the construction of a string of elaborate observatories, mounted on the earth from Southern India to Utah to South Africa. However, the detection of extraterrestrial neutrinos are of great significance in the study of astronomy. Neutrinos carry with
A. Labs with massive detector.
B. Enclosed volcanic caves.
C. Vacuum cabins.
D. Shallow salt lake.
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