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Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person - to - person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person - to - person selling too slow and expensive for almost all companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, then radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to
A. advertisement often persuades people to buy what they don' t really want
B. advertisement can never really influence people's ability to decide
C. whether to buy an advertised product is up to the would - be customer
D. the effect of an advertisement on the public is difficult to determine
Cyberspace, data superhighway, multi-media-for those who have seen the future, the linking of computers television and telephones will change our lives for ever. Yet for all the talk of a forthcoming technological utopia little attention has been given to the implications of these developments for the poor. As with all new high technology, while the West concerns itself with the "how", the question of "for whom" is put aside once again.
Economists are only now realizing the full extent to which the communications revolution has affected the world economy. Information technology allows the extension of trade across geographical and industrial boundaries, and transnational corporations take full advantage of it. Terms of trade, exchange and interest rates and money movements are more important that the production of goods. The electronic economy made possible by information technology allows the haves to increase their control on global markets—wit
A. the interests of the poor countries have not been given enough consideration
B. the export of the poor countries should be increased
C. communications technology in the developing countries should be modernized
D. international trade should be expanded
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