Text 1
There’s one thing above all wrong with the new British postal codes: not everyone has that sort of memory. Some of us, of course, forget even h6use numbers and the present postal districts, but that matters less when there is a human being at every stage to spot the mistake. When all the sorting is done in one operation by a man sitting at a machine, typing special marks onto an envelope, one slip on your part could send your letter way outside the area where the local postman or a friendly neighbor knows your name.
Otherwise the new codes are all the Post Offices claims. They are the most carefully designed in the world, ideal for computers. A confusion of letters and numbers, they have two parts,separated
by the gap in the middle. Together they classify a letter not only the city where it is going but right down to the round of the particular postman who is to carry it, and even to a group of houses or a single big building. In the lo
A. letters spaced out
B. numbers in order
C. sets of letters and numbers
D. letters and numbers separately
Text 1
There’s one thing above all wrong with the new British postal codes: not everyone has that sort of memory. Some of us, of course, forget even h6use numbers and the present postal districts, but that matters less when there is a human being at every stage to spot the mistake. When all the sorting is done in one operation by a man sitting at a machine, typing special marks onto an envelope, one slip on your part could send your letter way outside the area where the local postman or a friendly neighbor knows your name.
Otherwise the new codes are all the Post Offices claims. They are the most carefully designed in the world, ideal for computers. A confusion of letters and numbers, they have two parts,separated
by the gap in the middle. Together they classify a letter not only the city where it is going but right down to the round of the particular postman who is to carry it, and even to a group of houses or a single big building. In the lo
A. to find out
B. to remember
C. to write
D. to spell
Text 4
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards ’all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising. has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without wor
A. have a sufficiently attractive design
B. offer good value for money
C. fulfill the manufacturer's claims
D. satisfy their personal needs
Text 3
One of the oldest seafaring ships in the world has been reconstructed after seven years’ patient archaeological work. The ship, a 60- foot sailing vessel, sank off the coast of Cyprus in the days of Alexander the Great around the year 300 B.C. Its discovery and restoration have now thrown new light on the ancient trade routes and shipbuilding techniques.
What makes the Cyprus ship so informative is the remarkable state of preservation--mainly due to an unusual feature of its design. The hull was sheathed on the outside with lead that was fixed to the timber with bronze tacks which helped the wooden frame survive 2000 years under the sea.
The first clue to the wreck’s existence came in’ 1964 when a sponge diver from the present- day resort of Kyrenia came across a pole of amphorae (ancient storage jugs). Unfortunately his diving air supply ran out just at that moment, so that he had no time to mark the spot. It took him three
A. Recording pictures of the finds.
B. Making an exact plan of the position of the finds.
C. Locating all the parts of the ship and its cargo in that area.
D. Storing everything carefully in rows.
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