Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In ad
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers
Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In ad
A. uses letters as a chief means of providing information
B. sends old customers detailed information about new products
C. uses letters to tell prospective buyers about the local sellers
D. sends over the prospective buyers sample products by parcels
Passage Two
It all started in wartime Munich when a doctor, Klaus Maertens, had a bad skiing accident. He decided to make himself a comfortable shoe to relieve the pain of walking. Together with a friend, Dr Herbert Funck, he designed a shoe with a special sole.
Soon the two men were selling their product all over Germany, mostly to old women with foot trouble. The medical image lasted until 1959, when Maertens decided to find a company to produce the shoes outside Germany. He contacted R. Griggs & Co, a firm in Northamptonshire (England).
Griggs anglicized the name which became "Dr Martens". The first British boots were made on 1 April 1960 and soon they began to sell quite well.
In the mid-60s the company discovered that their shoes were worn by skinheads. They liked Docs because they wanted to look hard and intimidating. Later, Docs were successful with punks.
Then Doc Martens became the favourite shoes of students a
A. Because there was a misspelling.
B. Because Dr Maertens decided to change his name.
C. Because the name was anglicized to sell shoes in England.
D. Because no one knew Dr Maertens.
Passage One
Almost two-thirds of overseas students studying in the UK have few or no British friends, according to a survey among 5,000 overseas students, Britain’s Guardian newspaper reported last week.
The survey was carried out by the British Council, the council for international education, and Universities UK, an organization supporting the work of all the country’s universities.
The survey revealed only 7 percent of the students said most of their friends were from the UK; 32 percent said they had a mixture of UK and international student friends; and 59 percent said their only friends were international.
Some student leaders say one reason fox’ the trend is that overseas students are dedicate to their courses instead of their social lives.
In addition, many foreign students weren’t interested in the pub-centered drinking culture on British campuses, according to Will MacFarlane, student union general se
A. international students work in part time to have more contact with British people
B. international students have more conversations with British students in pubs
C. the university provide more cultural activities for overseas students
D. universities set up more pubs for students to develop drinking culture
Passage Three
Until two years ago, Clearing, Illinois was a tranquil suburb of Chicago. But residents grew alarmed when they noticed armed teenagers on the streets, giving gang signals and shouting at passing cars. Then came a series of burglaries and graffiti messages on store- fronts. By the time local authorities realized they had a gang problem, it was too late. Last December, two 13-year-old girls were shot outside their school as they sat in a car with two members of a local gang, the Ridgeway Lords.
Nearly all 50 states have recently passed laws that allow youths aged 14-17 to be tried in court as adults. In about 25 states they have passed laws to punish parents for their children’s behavior. And in 146 of the nation’s largest cities, they have imposed curfews to reduce juvenile violence. When you look at the spectacular rise of violent crime among young people recently, it’s easy to understand the concern. Over the past decade, th
A. D．In the US
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